American Technology International

Secure growth and gain efficiencies
by expanding your presence in Europe.

Growth and efficiencies are valued essentials to any successful firm.
We give you more of both.

Mission

American Technology International (ATi) partners with its clients to co-develop and execute market-aligned corporate strategies that accelerate sustainable growth and operational efficiency across the European marketplace.

Services

Our international consulting and advisory expertise include :

01 International Business Development

With over 30 years of international business development experience, ATi is positioned to align precisely with your product offering and target market segments, structuring market entry and expansion strategies that reflect both commercial realities and long-term growth objectives.

We operate with structural flexibility and can serve as a manufacturer’s agent, a reselling distributor, or a contract consultant, allowing us to represent your interests in the format that best supports your revenue model, brand positioning, and regional objectives.

We strengthen corporate resilience through disciplined risk-mitigation frameworks and, when required, actively re-engineer underperforming or vulnerable supply chains to restore efficiency, continuity, and competitive advantage.

02 European Sales Channel Development

Serving as your dedicated European manufacturer’s representative, we develop new sales channels and provide first-line commercial support to secure contracts and close opportunities.

You gain direct access to leading European OEMs, their Risk Sharing Partners, and integrated supply chains across energy, engineering, advanced manufacturing, systems integration, materials science, and MRO environments.

Our services encompass market and competitive intelligence, strategic advisory and execution, targeted lead generation, bid and tender support, and structured trade-show and exhibition engagement to accelerate measurable market penetration.

03 European Based Engineering Support

We extend your in house engineering capacity by providing additional technical resources that support your development teams, contribute code for defined project requirements, and manage Beta site testing and structured Quality Assurance reporting.

We strengthen your customer support infrastructure through dedicated Technical Hotline services operating within the same business time zone and languages as your OEMs, resellers, system integrators, and end customers, ensuring responsiveness and alignment with European market expectations.

We coordinate closely with your technical support organization to design and deliver targeted training seminars, either centrally in Paris for resellers and system integrators or directly on site at major OEM and customer facilities when strategic or operational considerations require it.

04 Localized Marketing and Brand Development

We design and execute localized marketing strategies that position your brand with precision across targeted European markets, ensuring alignment with regional business culture, regulatory environments, and sector-specific expectations.

We adapt your corporate messaging, value proposition, and technical documentation to resonate with European OEMs, system integrators, and end-users, safeguarding brand integrity while increasing market relevance and commercial impact.

We strengthen long-term brand equity through coordinated visibility initiatives, including trade-show positioning, industry media engagement, strategic partnerships, and structured stakeholder outreach that converts recognition into measurable opportunity.

Founder / Director

Joseph SANTILLI is a senior international sales executive, president and strategic business advisor with more than 30 years of experience leading both early stage innovation and established product platforms into complex international markets, delivering structured growth, disciplined execution and measurable commercial results.

A veteran “American in Paris” Joseph founded ATi in 1989 to provide North American technology companies with a structured pathway to enter, scale and sustain a durable presence across European and broader international markets.

Joseph is particularly adept at identifying high value regional opportunities, shaping C suite execution strategies and designing disciplined go to market roadmaps that generate new revenue streams and build durable long term enterprise value for his client partners.

Joseph is recognized as a culturally astute business developer who consistently positions disruptive technologies for adoption within mature and highly competitive markets. He integrates disciplined commercial strategy with advanced innovation and, across diverse sectors, has repeatedly shifted competitive dynamics in favor of his partner companies.

From AI enabled autonomous underwater vehicle platforms that create high fidelity licensable seafloor datasets to accelerate critical subsea infrastructure projects, to engineered textiles that opened entirely new segments within the Paris fashion industry, Joseph has demonstrated the ability to translate breakthrough technology into measurable market impact regardless of sector.

Committed to the disciplined development of global markets and to the advancement of ocean research and renewable energy infrastructure, he provides North American technology companies with structured, immediate and coordinated access to European and broader international opportunities.

Prior to starting his company, Joseph held positions
within the Energy Industries as a Wire-Line Oil Field
Engineer for Schlumberger SA in Sub-Sahara Africa and
as Group Leader and Manager within the Corporate HQ
Engineering Group at Marathon Oil Corporation in Findlay, Ohio USA. He also held positions in Engineering at Ford Motor Corporation in Dearborn, Michigan, USA and at ESBE AB in Reftele, Sweden.

Joseph was educated at the University of Michigan in Ann Arbor graduating Cum Laude with a Master of Science degree in Mechanical Engineering and a Bachelor of Science degree in Aeronautics. In addition, he was engaged by the University to conduct research at the NC Gas Imaging Subsonic Wind Tunnel Facility as well as at the NASA Space Laboratories.

Joseph has lived and worked in France, Nigeria, Sweden, Angola, Kazakhstan and the USA. He is now based in Paris, France together with his wife and daughter.

Testimonials

We advise and assist executive leadership across the technology sector. The results we deliver and the sustained confidence of the senior executives who engage us are the clearest measure of our value.

ATi’s deep understanding of the American and European business environments alines the cultural and commercial expectations of senior stakeholders across nationalities. Joseph’s ability to navigate markets, identify precise entry points, and engage key global players proved highly effective. For Stategence, he secured access to leading European manufacturing groups focused on AI, business intelligence, and corporate transformation which led to the establishment of regional Intelligence Centers of Excellence in partnership with universities and training institutions across Europe and into Africa.

Mr. Santilli and his team at ATi were central in our introduction into the European market for our range of wind turbine sensors (eddy current, displacement, optical fiber Bragg grating, accelerometers) and wind sensing devices (mechanical, ultrasonic, LIDAR). His leadership, vision and determination largely contributed to the rapid European sales success of our products and services. We valued being supported by such capable and passionate professionals who possessed an awareness of European markets and a grasp of our technology.

During my tenure as Senior Sales and Marketing Director for Byers Engineering Company, a provider of quality technical services and software solutions to the communications, utility, and government industries, I engaged Joseph and his company to introduce, grow and support our product offerings into Europe. With determination, exceptional business sense and expertise, he exceeded our objectives in creating Europe-wide distribution channels and an array of new European corporate customers that contributed to a durable increase in both sales and profitability. He is a strong partner with boundless energy, smarts, and perseverance.

Joseph’s help and advice during the launch of our innovative shape-enhancing textile lines were precious and invaluable both on the creative end as well as in brand positioning. Quickly securing as initial point-of sales for the brand in the “crème de la crème” department stores and specialty boutiques in Paris was completely unheard of and made for a very successful product launching in France. It defined the brand’s credibility and image and confirmed that our chosen strategy and direction was indeed the right one. I thank him ever so much for this!